4 month 28 Daily news, One is a luxury lady, One is a straight manufacturing guy, Said Chanel looked like Huawei, I'm afraid few people agree. But Chanel decided that Huawei's new trademark resembles their own.

Therefore, In the past 4 In a year, Chanel 3 Second lawsuit against Huawei, Demand the latter "face-lifting" . Look closely at the trademark in question, One is Chanel's famous one "double C" Logo, The pattern is left and right crossed by two thick "C" letter; One is Huawei 2017 A new trademark filed for registration in Europe in 2000, The pattern is a semicircle of two thin lines intertwined up and down.

Whether these two trademarks are similar or not?

before, European Union Intellectual Property Office, The EU's intellectual property Appeals panel both rejected Chanel's objections, Weigh two Logo There is no similarity, The public is unlikely to confuse the two. According to some media reports, The European Union's General Court recently ruled, These two trademarks "There are some similarities, But there are significant visual differences" , No infringement. Message back home, It was immediately trending.

For a time, Some netizens suspected that Chanel touched porcelain, Some question the clothing luggage trademark right to Sue mobile phone, Hardware trademark, Others wonder which eye problem they have with Chanel. Behind this international lawsuit, It is an inescapable intellectual property threshold for the innovation and development of Chinese enterprises. Netizens can eat melons, But companies can't just sit on a small bench and watch.

Chanel is not a fake.

According to international practice, Well-known trademarks may be protected across categories. Chanel, who sells handbags, don't Sue the router, It's for selling soy milk churros, They are also exercising their rights under the law. Trademarks are the face of an enterprise. Even if it comes from a very different category, Even if it is perceived as overly sensitive by the public and the courts, Chanel has to stick with the lawsuit. The Internet can suspect that Chanel's eyes can't play "Link up" , But its responsive professionalism and resolute trademark protection awareness, It is still worth learning for domestic enterprises.

Some people think Chanel is selling brands, So you have to protect your brand. From ancient times to modern times, Which want to become bigger and stronger enterprises from the trademark brand? After all, It's about consumers making choices when they buy. pity, To myself this precious "face" , Some companies do not pay enough attention. Laoganma's muddled legal battle with Tencent last year, To a certain extent, Laoganma's lack of perfect brand protection mechanism is exposed.

otherwise, How can it be that for more than a year, Are not monitoring their brand name being used by others in marketing activities? To someone else's precious one "face" , Some of the public's awareness of respect also needs to be improved. almost 1: 1 Today Churros, which mimics Toutiao's logo, is a good example. In court recently, Today's Youtiao also argued, "Today's fried dough sticks" He just described selling churros that were made that day, Toutiao is an information service, Will not let the consumer mistaken, It will not harm Toutiao's trademark use.

In related news, There are many netizens who support today's Youtiao, It can be seen that the popularization of trademark knowledge has a long way to go. This week coincides with "4．26" World Intellectual Property Day. Chanel case, Give intention in the new industry, It's a wake-up call for companies breaking new ground in new areas. Intellectual property protection as an innovation-driven development "Rigid demand" , International trade "Standard arrangement" , Incentivize innovation internally, It plays a vital role in promoting opening-up.

At present, New business models are emerging all the time, Enterprises actively expand business overseas, Once there is a trademark dispute, Means of production prepared in advance, All promotional materials cannot be used, The product could not be brought to market as scheduled, Every penny lost is real money. This time Huawei may well be "Men sit at home, The pot came from the sky" , But such contingencies are likely to be the norm for businesses in the future.

According to the World Intellectual Property Organization, 2019 Annual global engagement 1150 Tens of thousands of trademark applications, Valid trade mark registration agreement 5820 Ten thousand pieces. At the rate of growth, At present, the number of valid trademarks is approaching 7000 Ten thousand pieces. Chinese companies need to keep their eyes open, To prevent these new trademarks from infringing on their own trademark rights, Also hold a magnifying glass, Avoid infringing on trademarks held by others.

sometimes, It's no use being careful, Take for example the lawsuit against Huawei, It requires companies to be able to deal with intellectual property disputes. simultaneously, Regulatory authorities should also strengthen trademark examination, Carry out intellectual property training, Building overseas intellectual property protection centers and other measures, Help businesses deal with challenges. The work is both urgent and challenging, It is China that is driving innovation, Upgrade the capacity that reform and opening up must accomplish. In a word, Don't make a joke of Chanel's lawsuit, It's better to laugh at her than to imitate her. 

Reprinted from China Intellectual Property Network

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