Nike sues sneaker resale platform StockX The company in its "casting" The non-homogeneous token (NFT) Is using the Nike trademark without permission, And sell them at high prices NFT.

According to a trademark infringement lawsuit filed in federal District Court in Manhattan, According to Nike, the world's largest maker of athletic shoes StockX "Hitchhiking in the open, Almost entirely by capitalizing on Nike's well-known logo and associated reputation" .

Nike points out: "Not authorized or licensed by Nike, StockX Made using the Nike trademark NFT, Use Nike's reputation to promote these NFT, Selling to unsuspecting consumers at exorbitant prices, Consumers think or are likely to think that 'Investable digital assets' (Such as StockX say) Actually licensed by Nike, But it didn't. " The lawsuit is against NFT The latest lawsuit. NFT Increasingly popular and becoming mainstream.

Last year 12 month, Nike agrees to buy RTFKT. RTFKT Is a company that makes digital products such as sports shoes and uses blockchain technology. Nike has been filing for protection "Downloadable virtual goods" And trademarks of related services. Nike said in the lawsuit: "Given Nike's long history in this area, StockX Unauthorized and approved promotion bearing the Nike trademark Vault NFT Brands are very likely to confuse consumers, To create a false association between two trademarks, Damage Nike's ability to identify its own digital merchandise through its famous logo in the metaverse and beyond, Nike's reputation has been damaged by its association with shoddy digital products. "

StockX Said the statement, It does not comment on pending litigation. Bloomberg previously reported, The company has been working with banks, Plan in 2022 First-half listing. Last year 4 month, StockX Said its valuation reached after the second tender offer 38 Billions of dollars. Last month, StockX Said it had started a service——Vault NFT, Allows users to trade sneakers without owning them. The service is delivered at any time by the physical goods stored in the warehouse NFT Let traders buy and sell sneakers in real time.

The lawsuit states that, these NFT "It's not just about physical Nikes" , It also relates to other StockX A new product that combines services and benefits. Nike claims: "Nike does not sell StockX Services or exclusive access to these benefits. "

(Compiled from www. latestlaws. com)

Reprinted from China Intellectual Property Network   translation: Rason group　proofread: Wang Dan

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