Be established in2017British indie bandEasy LifeLife doesn't seem to be going well at the moment. It is said that, Easyjet UK (easyJet) Brand name owner EasyJet Group (easyGroup) Legal proceedings have been initiated against them. In fact, Until this band2020They began to promote their new album around 2000 "Life is like a trip to the beach (Life's a beach tour) " And released the relevant promotional posters after, Easyjet took notice of them.

In a petition to the High Court, The EasyJet Group made their views clear, That the band violated "easyLife" s trademark, And hitched a ride on the EasyJet brand. They chargeEasy LifeThe band used EasyJet Group's famous orange color scheme and EasyJet aircraft in the course of its marketing campaign, And in this way to establish some kind of connection with easyJet to increase sales. In other words, The band took advantage of EasyJet's reputation in an unfair way.

Who is EasyJet?

It's not easyJet that's suing indie bands, It's EasyJet. evident, The EasyJet Group is no stranger to brand protection. Both EasyJet Group and EasyJet are in the English name "easy" This word, So they set up a special section on their website, To expose those who tried to exploit "easy" And its reputation to profit from the so-called "Brand thief" .

Easyjet Group will offer its business partners, Easyjet, for example, Easyhotel (easyHotel) And EasyJet Mobile (easyMobile) Etc, Collection of trademark royalties, To allow them to form new sub-brands using the EasyJet Group brand name plus another word. For example, The licensee EasyJet is required to pay the corresponding amount to the licensor EasyJet Group, In exchange for the right to use their trademark.

Conclusions concerning this dispute

On account ofEasy LifeNo permission from EasyJet, So the band decided not to contest the latter claim. The band said in a statement on social media: "They're forcing us to change our name, Or fight an expensive lawsuit, And we simply can't afford that. Although we thought the whole thing was hilarious, But in the face of such a large enterprise, We can hardly do anything. "

therewith, Easyjet takes a different view. They indicated, The company is not trying to stop people from taking "easy" The common meaning to use this word. On the contrary, They're just taking action, To prevent someone from intentionally throwing "easy" Used with another word, To carry out sales activities and extract profits from them. They think, "easy" This trademark can completely distinguish a business from its competitors, It is therefore of great value.

Easyjet claims, By mistakenly establishing a connection with EasyJet, Easy LifeThe band will benefit from the airline's huge brand recognition, This is a violation of fairness. There is little chance of any confusion between a band and an airline, though, But that is not the only concern for EasyJet. besides, Easyjet also pointed out that the band's actions could cause damage "easy" Brand reputation. In their opinion, If they do nothing about what they believe to be brand trademark infringement, That could open the way for others to follow suit.

Even before the court session began, EasyJet had already won, Still, the dispute is a reminder that companies of all sizes must tread carefully when building new brands. Once you choose a new brand, Companies need to take immediate steps to protect their intellectual property. (Be compiled fromwww. mondaq. com)

TRANSLATORS: Liu Peng　proofread: Wang Dan



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