The famous British fashion brand Burberry (Burberry) With iconic Barbie maker Mattel (Mattel) A dispute broke out. It all started with Burberry 2022 years 7 To the United States Patent and Trademark Office (USPTO) Applying for registration for clothing and leather goods "BRBY" Word trademark moves. however, This seemingly small move did not go unnoticed by Mattel, They acted quickly.

Mattel found "BRBY" It sounds strikingly similar to their world-famous Barbie brand, Direct direction USPTO Trademark Trial and Appeal Board (TTAB) Seek various extensions on objections. finally, They filed a formal notice of objection, Expressed concern that Burberry's registration of the vowel-free trademark would damage its brand.

Mattel stressed "Barbie" The trademark's undeniable prominence, Claim it to be "One of the most recognized brands in the world" . For decades, "Barbie" The name has acquired a wide range of common law rights through its association with various products, Slave doll, Toy furniture and accessories to clothing, footwear, Caters to the needs of children and adults.

Mattel quoted "Barbie" The well-known nature of the trademark, And cited the decision of the United States Court of Appeals for the Second Circuit 1991 A ruling in 2000. then, People think Barbie is the world's best-selling toy, stateside, 3 to 11 The rate of ownership among young girls is staggering 96%. In addition, in 1990 preyear 30 During a certain age, Sales of Barbie dolls have reached staggering levels 6 Hundred million, Equivalent per 2 One sold per second.

Considering the wide reach and consumer recognition of the Barbie brand, Mattel claims Burberry is using and registering without authorization "BRBY" Signs are highly likely to cause confusion. Two logos in the shape, The similarity in voice and business impressions can lead consumers to mistake Burberry products for being licensed or affiliated with the Barbie brand.

Mattel's legal team said, The most important and important element of its trademark is the word "BARBIE" . When with the Burberry logo (The logo is based on an existing registration in the United Kingdom, Not yet available in the United States) When placed side by side, The similarity is obvious. Mattel claims, "BRBY" Lack of vowels in logo, When read out loud, Its pronunciation is related to "BARBIE" alike. moreover, Considering the enduring partnership around the Barbie brand, Mattel believes "BRBY" The logo may reasonably be considered an extension or subset of the Barbie trademark.

In addition to concerns about visual and phonetic similarities, Mattel also raised concerns about the goods listed in Burberry's trademark application. Burberry in the No 18 and 25 Class registration with Mattel is now used "Barbie" The class of the trademark overlaps. handbag, Small travel bag, trunk, outfit, Footwear and headwear are just some examples of the products both companies aim to offer. therefore, Consumers may suspect that Burberry merchandise is licensed or affiliated with Mattel, It also increases the likelihood of confusion.

It is interesting that, The legal battle is taking place at the highly anticipated Greta．Gerwig (Greta Gerwig) direct "Barbie" The movie unfolds in the background, The film is in 7 The box office was booming in late October. Mattel is in Margot．Robey (Margot Robbie) The timing of the dissent notice weeks before the release of a starring film seems designed to create extra buzz. The film was "age" Magazine praise "If not this year, And the most anticipated movie of the summer" .

The situation now sets the stage for what could be a long legal battle, All eyes will be on the outcome and its possible impact on Burberry and Mattel. (Be compiled from trademarklawyermagazine. com)

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