According to the current US "Digital Millennium Copyright Act" (DMCA) , If the copyright owner files a complaint, Internet service providers based in the United States should remove infringing links.

This procedure relieves these services from direct liability. In recent years, There has been much discussion about the effectiveness of the system, But it's still standard practice.

Google has always believed that DMCA Run well. however, Facing criticism from copyright owners, The company has introduced a variety of additional anti-piracy measures for many of its services, It also points out that copyright owners should play a key role.

Google's view on piracy

In answer to the United States Patent and Trademark Office (USPTO) For inquiries about future anti-piracy strategies and policies, Google stresses that the availability of legitimate content is key.

Google wrote in its response letter: "20 Over the years, We found that unmet consumer demand is the main driver of piracy. If the demand cannot be met through legitimate supply, Users will seek pirated content. Which is why one of the best ways to combat piracy is to offer better, More convenient, A more legal alternative. "

Google through YouTube Music and YouTube TV Assistance was provided on the supply side. At the same time, The company has also tweaked its search engine, To guide people away from piracy.

Same as all other online service providers, Google takes care of that, too DMCA Notice of infringement. When the copyright holder finds a link to pirated content in Google search results, They can put unified Resource positioning system (URL) Report to Google, Request its deletion. In the past 10 The middle of the year, This happens 70 Billion times.

Preemptive deletion

That doesn't mean Google has actually removed that much from its search index URL. As previously reported, Google also supports "preempt" The deletion of, That means it's gonna be URL Be covered by search engines before being reported URL.

these "preempt" The removal ensures that rights holders can report the content before Google crawls it. This is not DMCA required, But this function is widely used by rights holders.

Google is writing USPTO The letter revealed, in 2022 years, In the removal submitted via the web form 40%The above is unindexed content.

Pre-delete piracy

This percentage is not mentioned in Google's transparency report, But it shows that "preempt" Deletion behavior is fairly common. It is interesting that, Search engines go a step further, It also accepts takedown notices for piracy that has not yet occurred.

For the Super Bowl, Popular live streams like the Ultimate Fighting Championship and the World Cup soccer tournament, Pirates often create websites in advance, Publish its unauthorized streaming. now, The copyright owner may take these sites offline before the live broadcast begins.

Google wrote: "Copyright holders can notify us in advance of web pages that claim to be illegally streaming events in the future. "

All copyrighted items reported by the right holder URL Will be added to the scorecard. Sites that are frequently targeted are actively demoted in search results, Thus reducing the visibility of these websites to the public. According to Google, This works well.

Google says: "Our experience shows that, Sites that are downgraded lose money on average 89%Search click. In addition to these efforts, We also work by redirecting people to a new domain name, Makes it harder for websites to evade downgrades. "

The full text of the letter also includes additional steps the company has taken to address piracy. Although not explicitly mentioned, But Google seems happy with the way things are going, There are no specific anti-piracy proposals for the future.

In spite of this, Google stressed its commitment to investing in new tools and processes, To address the evolving challenges of piracy. (Be compiled from torrentfreak. com)

TRANSLATORS: Rason group　proofread: Liu Peng



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