recently, Samsung Electronics Co. won a federal jury's verdict, Explain it successfully Galaxy S10 The mobile phone is not infringed by a family also used "S10" The name of the talent management agency is the trademark right.

Artist management company S10 Entertainment and media (Hereafter called S10 Entertainment company) expression, They go from 2017 The name began to be used. On the other hand, Samsung Cong 2019 It only started selling its related smartphones in 2000.

S10 The entertainment company's claim is, Samsung's ads can confuse users, Make people think this is 2 A brand is connected. To support this idea, S10 Entertainment company says, They received a lot of attempts to buy the new Samsung Galaxy S10 The person's information.

Samsung argues, Use "S10" No confusion, moreover, Its use "S10" The logo is based on it "Galaxy S" Serial mark, Therefore have priority.

The plaintiff also alleges that, "Due to Samsung S10 Mobile phone series and S10 There is confusion between the logos of entertainment companies, S10 entertainment Instagram And the value and goodwill of social media have been severely eroded. "

In the present case, The jury finds S10 The entertainment company failed to show that Samsung is likely to create a famous phone name with S10 Confusion among entertainment companies, Therefore, the trademark infringement claim was dismissed. (Be compiled from intellectual-property-helpdesk. ec. europa. eu)

TRANSLATORS: Rason group　proofread: Liu Peng

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