recently, The European Court of Justice rejected it AC Milan's appeal against the international use of its trademark. The brand representing the Rossoneri insignia is not eligible to be registered as a trademark, Because the symbol is already in use in Germany.

AC The rejection of Milan's appeal means the club will need to regroup to come up with a new strategy. The case dates back to 2020 years 6 month, At that time AC Milan vs. EU Intellectual Property Office (EUIPO) To appeal against the decision not to allow his badge to be registered as an international trademark. The reason is that, The same symbol is already in use in Germany, And has been officially registered for stationery products.

The court stated that: "This symbol is related to 'MILAN' The high degree of phonetic and visual similarity of trademarks creates a risk of confusion for consumers. " The dispute began 2017 years, At that time AC Milanese direction EUIPO An application for international registration was submitted, But a family named Inter ES Handels- und Dienstleistungs GmbH & Co. KG Of German companies AC Milan's registration raised an objection, The reason is that "MILAN" Word marks have long been used 1984 Put into use annually, concurrence 1988 Registered as a trademark in 2005.

The German company said in its objection, "Because the Rossoneri brand is similar to our brand, Registration of the former could cause confusion among the German public. " EUIPO in 2020 years 2 month 14 Japan fully accepted the objections in its decision, AC Milan appealed against the decision.

now, That appeal was also rejected, Because there are so many visual and phonetic similarities.

(Compiled from www. latestlaws. com)

Reprinted from China Intellectual Property Network  translation: Rason group　proofread: Wang Dan

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