Singapore tech start-ups VV Technology In conjunction with Twitter (Twitter) Lost the trademark dispute. Intellectual Property Office of Singapore (IPOS) Mark, Principal Assistant Registrar of the Trademark Office．Lin (Mark Lim) in 2022 years 3 month 11 Make a ruling in Japan, namely VV Technology The logo to be registered is similar to the trademark of Twitter, a well-known global social media service.

2018 years 9 month 10 day, VV Technology Apply for trademark registration. The symbol is a bird in flight, This little bird has no eyes, It's a side view (See the picture below) .

VV Technology Since the 2018 years 12 The month has been working on a mobile app, Designed to provide a wide range of services and products, Meet users' personalized life needs. For example, The app allows users to order food and shop online.

The logo was originally planned to be used on the app. however, The application is not yet available. American social media platforms objected to the Singaporean company's move, Said the latter applied for registration of the logo and its very famous trademark (See the picture below) similar. Trademark office 2022 years 3 month 11 Make a ruling in Japan. Mark．Lin pointed out that, The two signs are visually similar, Just to a very low degree. Both marks depict the profile of a bird, No features such as eyes are shown.

besides, They are conceptually the same, Because they both represent "Bird in flight" . Mark．Lin pointed out that, Consumers may think there is an economic connection between the two symbols. The user might think VV Technology The logo is a new version of Twitter's logo. similarly, Some users might think VV Technology The logo is a slightly different version of the logo Twitter uses for other digital services.

however, VV Technology claim, App users in Singapore are unlikely to be confused by the two symbols. Under Singapore law, A successful trademark objection case has another 2 One condition is: Goods or services are similar; There may be confusion among the concerned public.

Mark．Lin said in his ruling, The reputation of the Twitter logo will reduce public awareness of this 2 The possibility of confusion arising from a sign. but, Consumers may be confused, Because they might think there's an economic connection:

－The applicant's logo is a new version of Twitter's trademark; and／or

－The applicant's logo is Twitter's modified trademark for a new closely related service, These services are an extension of Twitter's existing range of services.

(Compiled from www. asiaiplaw. com)

Reprinted from China Intellectual Property Network  translation: Rason group　proofread: Liu Peng

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