"Hisense" It is the English trademark of Qingdao Hisense Group, Through years of careful cultivation, Become a well-known brand at home and abroad. 1999 years 1 month 5 day, The Trademark Office of the State Administration for Industry and Commerce officially recognized Hisense Group "Hisense" , "Hisense" The trademark is a well-known trademark. 1999 years 1 month 11 day, Bosch, part of Germany's Siemens Group-Siemens registered first in Germany "HiSense" trademark, with "Hisense" There is only a slight difference in the trademark. 1999 years 7 month, The company also applied for the Madrid International trademark registration and the European Community trademark registration, Hisense in the European Union region "Hisense" The registration of the trademark is blocked.

2002 End of the year, Siemens and Hisense Group have participated in exhibitions in Germany for many times, use "Hisense" Trademark grounds, Sue Hisense for infringement. Hisense actively responded to the complaint, And asked the German trademark Office to cancel Bosch according to law-Hisense trademark registered by Siemens Corporation. from 2002 From the end of the year, Hisense Group and Bosch-Siemens has repeatedly negotiated the issue of trademark squatting and transfer. 2003 years 9 Month Hisense group is willing to offer 5 Ten thousand Euros as compensation for registration, 2004 years 2 Moon Bosch-Siemens wants to pay a huge price, Require Hisense to pay the trademark transfer fee 4000 Ten thousand euros. Hisense could not accept it, Bogged down the negotiations over the transfer of the trademark.

The case of Siemens stealing China's Hisense trademark has aroused strong repercussion in China. This year 2 month 24 day, China Trademark Association invited the Ministry of Commerce, Supreme People's Court, Trademark office, Experts and scholars from the State Intellectual Property Office and other relevant departments as well as intellectual property, held "Seminar on Overseas Rights Protection of Chinese trademarks" , The topic of protecting Chinese trademark overseas was discussed.

According to Siemens, Siemens group registration HiSense when, I didn't know it was a Hisense Group trademark, Repeated that it was a coincidence, But Hisense Group believes, Siemens Group has entered the Chinese market for many years, I have also cooperated with Hisense Company. It is impossible for Siemens not to know the Hisense brand, And its registered Hisense trademark in foreign time is also in "Hisense" Be identified as "China's well-known trademark" Soon after. Hisense used to focus on Asian and African markets, And already in Asia and Africa 40 Hisense trademarks have been registered in many countries and regions, After several years of competition in the international market, When Hisense thinks it has the strength to enter the European market, Only to find HiSense" The trademark has been adopted by Bosch-Siemens pre-registration, This has had a great impact on Hisense's entry into the European market. At present "HiSense" When it is not available, Hisense had to register separately in Europe "Hsense" trademark. But the new logo is gaining popularity, Influence aspect and "HiSense" Compared with a big gap, Hisense or hope to regain through legal means "HiSense" Ownership of.

Hisense and Germany's Bosch-Siemens home Appliances Group after many negotiations, Issue a joint statement, BSH has agreed to register its products in Germany and the European Union "HiSense" The trademark is transferred to Hisense Group for compensation, Meanwhile, the trademark lawsuit against Hisense Group was withdrawn, Hisense Group also withdrew all trademark registration applications against BSH Home Appliances Group.

European and American countries to Chinese enterprises since the implementation of large-scale anti-dumping, Create intellectual property disputes through trademark squatting, Has begun to become a new form of multinational companies for Chinese enterprises to enter the European and American markets to set up trade barriers. Bosch－Siemens registered "HiSense" post-trademark, It's not used in products on a large scale, I put it on the shelf. but, Because the trademark was registered, Hisense plasma TV, LCD TV, Inverter air conditioning and other products can not "The name is right" Enter the European Union market. Therefore, Siemens' registration of Hisense's trademark is a malicious act, The aim is to use a non-tariff barrier to prevent Hisense from entering the European market, It is not just damaging to Siemens's international brand image, It also violates WTO rules.

source: Zhinan needle